GDJ & Zagame

GDJ & Zagame - Zagame Collection – Web Development & Social

Zagame Collection – Web Development & Social

Zagame Automotive were looking to create a new brand platform online that would showcase a unique and impressive range of luxury pre-owned vehicles, some of which came from founder Bobby Zagame’s own private collection. To capture the passion and exclusivity of this platform, The Zagame Collection concept was born, with the creative vision based on the insight that owning one of these cars started for many as a childhood dream.

The Zagame Collection project included branding, website development, digital marketing and extensive photoshoots with ongoing high-end publication deliverables. Since the launch of The Zagame Collection, the client has sold nearly 60% of their exclusive stock making this a highly successful undertaking for the business. Zagame Collection continues to feature in a number of high-end print publications and their weekly eDM is the highlight for thousands of customers every week.

Bobby Zagame’s fascinating story and vision formed an integral part of the creative campaign. When Bobby described all of the vehicles as ‘works of art’, GDJ saw an opportunity to leverage his credibility by pairing quotes from Bobby Zagame with high-end, abstract and artistic angles of the cars within the collection.