Branding & Strategy
In November 2018, Sacré Cœur partnered with GDJ to undertake research and uncover key insights that make ‘The Sacré Cœur Way’ truly unique. Through this project, GDJ identified ‘Courage and Kindness’ as two powerful traits that are steeped in the schools history and lived out every day through students, teachers and Alumnae. The combination of academia with strength of community, an adventurous spirit and a kind heart was unique to Sacré Cœur – and it needed to be amplified.
To bring the campaign to life with an authentic voice, GDJ looked to the bright and confident students at the school who featured in all of the creative material. From the radio and cinema ad, through to handwritten quotes, the students became the heroes in all of our communication.
The ‘Courage X Kindness’ campaign was rolled out across multiple channels and marketing collateral including cinema, press, outdoor, radio, online and printed materials, along with a fully re-developed website.