GDJ & BIAV - RACV Melbourne Boat Show

RACV Melbourne Boat Show

GDJ partnered with the Boating Industry Association of Victoria (BIAV) to present the 2019 RACV Marine Melbourne Boat Show, held annually at the Melbourne Convention & Exhibition Centre. Widely regarded as Victoria’s premier boating event, the RACV sponsored show is an annual reminder of the positive lifestyle that boating provides – and in 2019, with exhibitor space fully occupied, the campaign ‘Bigger, Better, Boatier’ ensured the event made even more waves than previous years.

Using fast-paced, dynamic visuals of boats of every size darting along the coast of Melbourne’s Mornington Peninsula, the TVC drove home the excitement and energy of the June event.  With a strong and compelling campaign line behind the visual, the ‘Bigger, Better, Boatier’ theme translated brilliantly into press, outdoor, social media, SEO, radio and point-of-sale, drawing in audiences of enthusiasts and families alike.

The successful 2019 event exceeded client expectations, with more than 20,000 people attending the event.