RACV Melbourne Boat Show
GDJ partnered with the Boating Industry Association of Victoria (BIAV) to present the 2019 RACV Marine Melbourne Boat Show, held annually at the Melbourne Convention & Exhibition Centre. Widely regarded as Victoria’s premier boating event, the RACV sponsored show is an annual reminder of the positive lifestyle that boating provides – and in 2019, with exhibitor space fully occupied, the campaign ‘Bigger, Better, Boatier’ ensured the event made even more waves than previous years.
Using fast-paced, dynamic visuals of boats of every size darting along the coast of Melbourne’s Mornington Peninsula, the TVC drove home the excitement and energy of the June event. With a strong and compelling campaign line behind the visual, the ‘Bigger, Better, Boatier’ theme translated brilliantly into press, outdoor, social media, SEO, radio and point-of-sale, drawing in audiences of enthusiasts and families alike.
The successful 2019 event exceeded client expectations, with more than 20,000 people attending the event.