Mazda Million Reasons Campaign
GDJ is proud to have helped Mazda become one of Australia’s favourite brands. Each year, the performance of every campaign exceeds the last, and the Million Reasons campaign for 2019 is no exception. Launching with a national TV campaign and stretching out into radio, print, POS, outdoor, SEO and social media, ‘A Million Reasons to Drive a Mazda’ amplified a powerful brand truth – that there are countless emotional and functional reasons to drive a Mazda and everyone has their own.
This campaign combined the best tricks of both brand and retail executions, showcasing the human-centric appeal of Mazda design and accompanying it with subtle yet strong sales messaging for each car. This approach meant GDJ were able to highlight the premium Mazda lifestyle whilst also directing viewers to the dealership to ‘find your reason today’.