GDJ & AGCO - Massey Ferguson NZ Campaign 2019

Massey Ferguson NZ Campaign 2019

At GDJ we know that a farmer’s reputation is built by getting jobs done as efficiently as possible, so that they can move onto the next one with confidence.

With this insight we created an assertive call-to-action for AGCO in both Australia and New Zealand with the campaign ‘Get It Done with Massey Ferguson’. ‘Get It Done’ implies not only that every task will be completed flawlessly, but that Massey Ferguson will work alongside farmers to ensure that it’s done well, from manufacturing right through to dealer sales and services.

GDJ rolled out a suite of bold and striking press, catalogue and point-of-sale collateral showcasing the range hard at work. For New Zealand, we looked to Sam Whitelock as a brand ambassador, who is not only a kiwi rugby legend but grew up on a farm – the perfect example of ‘Getting it Done’ both on and off the field.