Liquid Eggs – Branding & Installation
Egg producer, Kinross Farms were looking to develop product branding and trade installation concepts for their new, innovative product known as ‘Liquid Egg Product’. LEP is a top quality pasteurised and homogenised liquid egg pulp available in bulk for the food service industry. As such, both the branding and trade installation needed to convey quality and convenience, food safety, the transition from free range to finished food product (i.e. cakes, quiches, and soufflés) and the family-owned nature of the Kinross Farms business.
The GDJ concepts drew on a premium and straightforward commercial kitchen aesthetic using timber and metal to allude to the natural product and high-tech processing capability, without appearing too clinical. Likewise, the concepts spoke to food service industry professionals, allowing them to see themselves using LEP in their own workplaces and showcasing the diversity of the product. For the logo, we kept it simple and drew on the natural shapes in the Kinross Farms branding. Final assets included: Product logo/branding, trade stand concepts, corflute panels, uniforms, pull-up banners, flyer, web-based app, and looping video.