GDJ & Great Walks of Australia

GDJ & Great Walks of Australia - Website Redevelopment

Website Redevelopment

Great Walks of Australia capture quintessential walking experiences with a unique collection of independently owned, guided, multi-day walks designed to actively immerse you in Australia’s most iconic landscapes.

In 2017, Great Walks of Australia looked to GDJ to redesign their website to align with the goal of positioning itself as a thought leader in the industry and resonate with their older target audience who are looking for premium travel experiences. With that in mind, GDJ developed a completely new website, built from the ground up, with a custom design to convey the value of the brand.

The new website came with endless improvements, including a new responsive design, optimised user experience on mobile and tablet devices, new streamlined navigation, improved content readability, integration of social media sharing on pages, Google Analytics reporting and more.