Pete is the other half of the creative team at GDJ. A Copywriter by trade, Pete’s strength is his ability to get inside the brief with the client and nut out what needs to be communicated. His exposure to all forms of corporate and ad copywriting enables him to ‘change gear’ to meet every requirement.
Peter’s Copywriting skills have extended across a range of media from press advertising, television and radio to multimedia, point-of-sale and general print work. Peter has a gift for tailoring the message to the intended audience and expressing it in a unique and memorable way. Since teaming up with Ben, the two have become a potent ideas unit, capable of taking the most complicated briefs and turning them into exciting concepts within the tightest of deadlines.
