Melbourne Zoo
GDJ has recently put together a new campaign for Melbourne Zoos with headlines written from the point of view of excited kids. It’s all about driving people to the zoo as a fun day out for the family! - hence the tagline “Kids+You+Zoo” and it really conjures up those memories of wandering the zoo with little ones and the cute things they say.
The ads are now appearing in the Melbourne Herald Sun and are unique in that they have little in the way of copy, apart from the tagline and a call to action: “This weekend!” Shown here are the online variations which have been flashing up (no pun intended) on the Herald Sun website.