Grant Day James

Mazda have great product and a great sales force out there in all corners of Australia, not to mention a brilliant pricing strategy and outstanding support from Head Office (sounds like a pathetic plug for our client doesn’t it?).

But we’d like to think our recent End of Financial Year ads have also helped to bump up sales lately. And how they’ve bumped. The new Mazda3 has been the number one selling small car for the third time this year and is a whopping 17.7 percent up on this time last year (May08 to May09). At around 8.6% market share in Australia, Mazda are flying. Well, not necessarily flying but certainly zoom-zooming.

The zippy little 15 second tv ad we produced is a nod to the fifty years Mazda has been in Australia with some iconic Mazda vehicles of times past leading into a flip-card diary device that jumps us forward to present day and profiles the current lineup. Simple, eyecatching and features the memorable ‘retail’ music track that underpins the Mazda retail message. Check the little animated tv ad here and you can also see how it’s linked to retail press ads that run around the country here.