For nearly 150 years, Melbourne Zoo has been a place where memories are created, and people and wildlife connect. Today, Zoos Victoria is a progressive and iconic organisation with three unique properties in and around the city: Melbourne Zoo, Healesville Sanctuary and Werribee Open Range Zoo. In addition to the visitor experiences on offer, Zoos Victoria runs numerous conservation, breeding, sustainability and environment awareness programs with the vision of being the world’s leading zoo-based conservation organisation.
Grant Day James has worked closely with Zoos Victoria over the past three years to create a fresh awareness of the personality and scope of the organisation within the minds of the public. Key messages of family fun and animal conservation underpin our advertising, which includes quarterly branding, school holiday campaigns, event and exhibit promotion, Education & Learning, calendars, visitor information and more. Public feedback has been incredibly positive, with research indicating impressive recall rates on advertising and strong ticket sales across all three zoos.
At Grant Day James, we’re very proud of the work we do for Zoos Victoria. Campaigns such as What’s Up Skip?, Journey Beyond the Classroom and Kids Draw give us the opportunity get creative and have some fun, whilst contributing to the vision of an innovative organisation.