GDJ began working with Mazda back in the mid 90s and has been producing and coordinating retail advertising for all Mazda state offices around the nation since. In this time, we’ve developed advertising solutions that cover the full spectrum of requirements across TV, Radio, Internet, Point of Sale and Print through to all manner of support material.
The Mazda advertising calendar is very busy across the year, with a number of specific campaign periods and week to week advertising challenges that require tailored creative solutions and rapid turnaround times. Thankfully, that’s our forté.
One of the highlights for us is the yearly coordination of an Australia wide campaign we developed almost ten years ago. ‘M Day’ - Mazda’s ‘One Day, Once a Year Sale’ continues to be a tremendous success for Mazda. The ‘M’ icon we created a decade ago is an enduring symbol of a superb deal for Mazda customers right across the nation.
The arrows all point to to one clever campaign,’Pathways’. GDJ worked closely with Mazda Australia to devise a strategy that pushed Mazda’s superior positioning whilst maintaining the key brand essence of affordable performance and luxury, hence the tagline: “Upgrade to a Mazda”. This campaign utilised an active media mix of print, TV and radio, maximising impact across all of these mediums through an effective communications solution.
Among our memorable campaign themes, dubbed ‘Allsorts’ and ‘Power Play’, were created with an emphasis on cut-through in such a noisy advertising category. In keeping with Mazda’s brand values, we created uniquely identifiable campaigns, across TV, Print and Radio. These were met with much success across Australia, standing out our clients’ brand from the crowd. Something that remains consistent across our folio.