It’s one of the world’s great schools - a truly innovative educational institution that has established the benchmark for teaching in this country since the mid 1850s. Geelong Grammar’s impressive history and fascinating list of achievements, alumni and stories sets it apart in Australia.
This rich bed of information was recently tapped by Grant Day James to create a very distinctive ad campaign. While most other schools opt for pictures of smiling children in their ads, we went in a totally different direction for Geelong Grammar, developing a long copy ad approach that tells a powerful story about the school. The copy style is friendly but informative - packed with detail about the school.
Judging by the reaction… long copy rules!