Digital printing has sent tremors through our industry, creating customised DM solutions that have dramatically changed the nature of this direct form of communication.
When Blue Star approached us to develop a DM campaign, which introduced and demonstrated their new digital printing press, we jumped at the opportunity.
The brief outlined a number of key issues to address, such as the different print capabilities, as well as the customised variable data element. It had to be educational and fun.
Blue Star GO flew to the rescue. The all-round superhero, complete with a juggernaut chin, perfectly embodied the attributes of this ground-breaking technology. This engaging metaphor became our hero, brought to life in a comic book series. Proving DM could be fun and accessible, allowing creativity (and Blue Star GO) to save the day.