As one of the world’s largest manufacturers and distributors of leading edge agricultural equipment AGCO is responsible for some of the biggest brands on the land, including Massey Ferguson tractors, Fendt, Challenger, Gleaner and Valtra.
Grant Day James have been working with AGCO to raise the profile of these great brands - each of which has its own place in the hierarchy of product and each with its own set of communication challenges.
Launching all new models across the ranges, AGCO held a huge event at the Melbourne Exhibition Centre with more than 300 dealers and guests. Grant Day James was proud to play an important role in this event, generating not just the event driven material, but conceiving and creating numerous brochures, a launch video and ad campaigns for release at launch.
Each year GDJ works closely with AGCO to produce a calendar, distributed across Australia and New Zealand. Usually taking a few months of work, the calendars combine the AGCO products and their customers, providing an insight into the varying range of applications while providing a useful calendar that features on many farm walls.