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<channel>
	<title>Grant Day James</title>
	<link>http://www.gdj.com.au</link>
	<description>The ad agency that started with a dog.</description>
	<pubDate>Fri, 03 Oct 2008 02:17:26 +0000</pubDate>
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		<title>GDJ Snow Trip 2008</title>
		<link>http://www.gdj.com.au/social-life/gdj-snow-trip-2008/</link>
		<comments>http://www.gdj.com.au/social-life/gdj-snow-trip-2008/#comments</comments>
		<pubDate>Fri, 19 Sep 2008 05:52:17 +0000</pubDate>
		<dc:creator>Nicole</dc:creator>
		
		<category>Social Life</category>

		<guid isPermaLink="false">http://www.gdj.com.au/social-life/gdj-snow-trip-2008/</guid>
		<description><![CDATA[
Last Friday afternoon in the GDJ office, there was a certain something in the air. It wasn’t the welcome warmth of Spring on it’s way, nor was it the aroma of Marty’s late lunch. No. It was the rising anticipation of the imminent annual GDJ ski trip!
By 4pm the office was almost empty. A convoy [...]]]></description>
			<content:encoded><![CDATA[<p><img id="image294" alt="Russ, Renee, Bec and Matt" src="http://www.gdj.com.au/blog/wp-content/uploads/2008/09/cimg4910.JPG" /></p>
<p>Last Friday afternoon in the GDJ office, there was a certain something in the air. It wasn’t the welcome warmth of Spring on it’s way, nor was it the aroma of Marty’s late lunch. No. It was the rising anticipation of the imminent annual GDJ ski trip!</p>
<p><a class="imagelink" title="cimg4926.JPG" href="http://www.gdj.com.au/blog/wp-content/uploads/2008/09/cimg4926.JPG"><img id="image299" alt="cimg4926.JPG" src="http://www.gdj.com.au/blog/wp-content/uploads/2008/09/cimg4926.thumbnail.JPG" /></a>By 4pm the office was almost empty. A convoy of cars filled with eager GDJ skiers, snowboarders and supporters was wending its way towards Mt Buller in the Victorian Alps. With a few toilet stops and car snacks under our belts we eventually made it up the mountain, narrowly avoiding wombats and travel spews on the way.</p>
<p><a class="imagelink" title="Luke and Clancy" href="http://www.gdj.com.au/blog/wp-content/uploads/2008/09/img_1267.JPG"><img id="image297" alt="Luke and Clancy" src="http://www.gdj.com.au/blog/wp-content/uploads/2008/09/img_1267.thumbnail.JPG" /></a>After a fairly wholesome Friday evening, the team woke up bright-eyed to a beautiful Saturday morning. It was time to test our skills on the slopes and those more experienced headed off to leave those less experienced in the capable hands of professional instructors. A few newbies accidentally found their way onto some black runs – which was hilarious for some and terrifying for others – but, thankfully, all walked away with bones still intact. The weather held out as muscles gradually gave out and by 6 o’clock most of us were gathered back in our lodge – or at the pub.</p>
<p><a class="imagelink" title="dsc01997.JPG" href="http://www.gdj.com.au/blog/wp-content/uploads/2008/09/dsc01997.JPG"><img id="image296" alt="dsc01997.JPG" src="http://www.gdj.com.au/blog/wp-content/uploads/2008/09/dsc01997.thumbnail.JPG" /></a>It wouldn’t be a proper GDJ trip without some key factors, the first being a serious cook-up by our Sydney contingent, Mr Paul ‘Gilo’ Giles. Feeding the family-friendly GDJ crew, including staff, kids, partners and even ex-staff, proved to be a breeze for our very own Gordon Ramsay. Then, of course, it was time for the GDJ Games. Table tennis, Fußball and SingStar were competition favourites, with highlights including Ben Day’s accidental bat butt-slap assault on Melissa and Chris and Michi’s ‘Material Girl’ sing-off. Andy Baker’s promise to do a nudie run if he was beaten at the table tennis table (which he was) is yet to be seen. Watch this space…</p>
<p><a class="imagelink" title="Kitchen Clean-up" href="http://www.gdj.com.au/blog/wp-content/uploads/2008/09/img_1316.JPG"><img id="image298" alt="Kitchen Clean-up" src="http://www.gdj.com.au/blog/wp-content/uploads/2008/09/img_1316.thumbnail.JPG" /></a>Sunday morning saw a few sore legs, arms (and heads) but the serious skiers and boarders were undeterred. Rain, hail and fog didn’t stop them from dominating the slopes as others hugged their hot chocolates. The weekend wound down with a big combined clean-up and the setting of challenges for next year. As we wearily made our way home, we were silently grateful that our office masseuse, Lindy, would be coming in on Monday to massage our aching muscles. And, of course, grateful to Cath, Ben and Pete for giving us all another memorable GDJ Snow Weekend. Until next year…</p>
<p><img id="image295" alt="p9130029.JPG" src="http://www.gdj.com.au/blog/wp-content/uploads/2008/09/p9130029.JPG" />
</p>
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		<item>
		<title>Mazda&#8217;s Magnificent M Day</title>
		<link>http://www.gdj.com.au/gdj-news/mazdas-magnificent-m-day/</link>
		<comments>http://www.gdj.com.au/gdj-news/mazdas-magnificent-m-day/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 05:12:55 +0000</pubDate>
		<dc:creator>Nicole</dc:creator>
		
		<category>GDJ News</category>

		<guid isPermaLink="false">http://www.gdj.com.au/uncategorized/mazdas-magnificent-m-day/</guid>
		<description><![CDATA[Major. Marvellous. Memorable. Momentous.
Mazda’s M Day is back for 2008 with more muscle and more magic.
Okay, enough with the Ms. This year, Mazda’s one day, once a year sale was held around the nation on Saturday September 6th. Dealerships got right into the spirit with colourful Point of Sale adorning offices and showrooms across Australia. [...]]]></description>
			<content:encoded><![CDATA[<p>Major. Marvellous. Memorable. Momentous.<br />
Mazda’s M Day is back for 2008 with more muscle and more magic.</p>
<p><a class="imagelink" title="mday-web.jpg" href="http://www.gdj.com.au/blog/wp-content/uploads/2008/10/mday-web.jpg"><img id="image302" alt="mday-web.jpg" src="http://www.gdj.com.au/blog/wp-content/uploads/2008/10/mday-web.thumbnail.jpg" /></a>Okay, enough with the Ms. This year, Mazda’s one day, once a year sale was held around the nation on Saturday September 6th. Dealerships got right into the spirit with colourful Point of Sale adorning offices and showrooms across Australia. The buzz was humming and so were sales. By the end of the day, it was clear: M Day had performed again.</p>
<p>A creation of Grant Day James, M Day is now in it’s sixth successful year. In the lead-up to the event, GDJ and Mazda worked together to deliver a major advertising campaign, covering TV, radio, direct mail and rural, metro and suburban press.</p>
<p>A highlight is always the launch, which gives dealers the chance to get together and get excited about M Day. This year, GDJ produced a video for the launch featuring Mazda Managing Director Doug Dickson. With Doug’s inspiring performance, we think he may be headed for Hollywood next!</p>
<p>Despite the current economic climate and Saturday’s wet weather, M Day 2008 proved to be another victory. It’s a big pat on the back for Mazda’s dedicated dealer network and the hardworking GDJ team. Soon it’ll be time to start preparing for M Day 2009…
</p>
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		<item>
		<title>The Year of The Frog</title>
		<link>http://www.gdj.com.au/gdj-news/the-year-of-the-frog/</link>
		<comments>http://www.gdj.com.au/gdj-news/the-year-of-the-frog/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 02:05:45 +0000</pubDate>
		<dc:creator>Nina</dc:creator>
		
		<category>GDJ News</category>

		<guid isPermaLink="false">http://www.gdj.com.au/gdj-news/the-year-of-the-frog/</guid>
		<description><![CDATA[Did you know that 2008 is the year of the frog? That&#8217;s right, zoos all over the world are celebrating frogs this year because these fantastic creatures are currently facing the threat of mass extinction. Many of the most diverse species of frogs call Australia home. And sadly, each year a number of these species [...]]]></description>
			<content:encoded><![CDATA[<p>Did you know that 2008 is the year of the frog? That&#8217;s right, zoos all over the world are celebrating frogs this year because these fantastic creatures are currently facing the threat of mass extinction. Many of the most diverse species of frogs call Australia home. And sadly, each year a number of these species disappear.</p>
<p>But the GDJ team and Zoos Victoria recently joined forces to educate zoo-goers on how to help save the frogs through an interactive adventure campaign for the September school holidays. We&#8217;re asking everyone to come down to Melbourne Zoo these holidays and join the search party to find &#8216;Laurie the Frog&#8217;. Armed with a pair of 3D goggles, there&#8217;ll be clues for you to decipher and activities along the way with plenty of opportunities to talk to the experts and learn all about water conservation and the environment.</p>
<p><img alt="melb-zoos.jpg" id="image292" src="http://www.gdj.com.au/blog/wp-content/uploads/2008/09/melb-zoos.jpg" />
</p>
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		<item>
		<title>New faces&#8230;</title>
		<link>http://www.gdj.com.au/gdj-news/new-faces/</link>
		<comments>http://www.gdj.com.au/gdj-news/new-faces/#comments</comments>
		<pubDate>Fri, 05 Sep 2008 01:56:47 +0000</pubDate>
		<dc:creator>Nina</dc:creator>
		
		<category>GDJ News</category>

		<guid isPermaLink="false">http://www.gdj.com.au/gdj-news/new-faces/</guid>
		<description><![CDATA[If you’ve paid us a visit in at the office lately you might have seen some new faces about, and some extra paws. We recently welcomed Nicole Baird, Andrew Baker (both of whom have feet, not paws) and Baxter Baker (he’s the one with paws) to the GDJ family. Nicole joins us on the creative [...]]]></description>
			<content:encoded><![CDATA[<p>If you’ve paid us a visit in at the office lately you might have seen some new faces about, and some extra paws. We recently welcomed Nicole Baird, Andrew Baker (both of whom have feet, not paws) and Baxter Baker (he’s the one with paws) to the GDJ family. Nicole joins us on the creative side as a copywriter with a wealth of experience and a natural way with words.</p>
<p>We’re also pleased to have Andy on board as project manager. His eye for the financial detail and a background in corporate accounting has seen him beavering away on our biggest client project to date (hush hush at the moment, but it’s exciting stuff and we’ll do a blog to announce it to the world at some point).</p>
<p>Baxter Baker is Andy’s five-month old Golden Retriever who is soft and cuddly and goofy and gorgeous and continues the long tradition of working with children and animals which makes GDJ such a different place to be.
</p>
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		<title>Day out fits girls to a tee.</title>
		<link>http://www.gdj.com.au/gdj-news/day-out-fits-girls-to-a-tee/</link>
		<comments>http://www.gdj.com.au/gdj-news/day-out-fits-girls-to-a-tee/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 06:41:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category>GDJ News</category>

		<guid isPermaLink="false">http://www.gdj.com.au/gdj-news/day-out-fits-girls-to-a-tee/</guid>
		<description><![CDATA[Recently a contingent of GDJ staffers (Cathy, Bec, Melissa and Renee) headed down to Cape Shank for the annual Mazda Foundation Golf Day. Playing Ambrose it was a great day, with Bec displaying some masterful stroke work. The girls all worked together to get there in the end, coming second in the girls&#8217; division and [...]]]></description>
			<content:encoded><![CDATA[<p>Recently a contingent of GDJ staffers (Cathy, Bec, Melissa and Renee) headed down to Cape Shank for the annual Mazda Foundation Golf Day. Playing Ambrose it was a great day, with Bec displaying some masterful stroke work. The girls all worked together to get there in the end, coming second in the girls&#8217; division and only 3 strokes away from the winners!</p>
<p><img id="image262" alt="golfday.jpg" src="http://www.gdj.com.au/blog/wp-content/uploads/2008/04/golfday.jpg" />
</p>
]]></content:encoded>
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		<item>
		<title>Belt Up and Hold On</title>
		<link>http://www.gdj.com.au/gdj-news/belt-up-and-hold-on/</link>
		<comments>http://www.gdj.com.au/gdj-news/belt-up-and-hold-on/#comments</comments>
		<pubDate>Mon, 21 Jan 2008 02:39:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category>GDJ News</category>

		<guid isPermaLink="false">http://www.gdj.com.au/gdj-news/belt-up-and-hold-on/</guid>
		<description><![CDATA[Here at GDJ the true marque of the beginning of a new year? The return of the parking inspectors in North Melbourne.
In other news, the rest of the team have returned with almost all hands back on deck. Amongst them are varying degree of tans, holiday stories bordering on the bizarre, and fading memories of [...]]]></description>
			<content:encoded><![CDATA[<p>Here at GDJ the true marque of the beginning of a new year? The return of the parking inspectors in North Melbourne.</p>
<p>In other news, the rest of the team have returned with almost all hands back on deck. Amongst them are varying degree of tans, holiday stories bordering on the bizarre, and fading memories of warm evenings.  With the buzzing of flies replaced with the hum of computers, we&#8217;re all looking forward to 2008 and ready to catch anything you throw at us, so start stretching those arms!
</p>
]]></content:encoded>
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		<item>
		<title>Massey Ferguson Finance TVC</title>
		<link>http://www.gdj.com.au/gdj-news/massey-ferguson-finance-tv/</link>
		<comments>http://www.gdj.com.au/gdj-news/massey-ferguson-finance-tv/#comments</comments>
		<pubDate>Mon, 07 Jan 2008 07:29:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category>GDJ News</category>

		<guid isPermaLink="false">http://www.gdj.com.au/gdj-news/massey-ferguson-finance-tv/</guid>
		<description><![CDATA[Individual communication requirements call for targeted advertising. This TVC was aired in rural Victoria to introduce a competitive finance offer.


]]></description>
			<content:encoded><![CDATA[<p>Individual communication requirements call for targeted advertising. This TVC was aired in rural Victoria to introduce a competitive finance offer.</p>
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		<title>2008 - Year of the Potato</title>
		<link>http://www.gdj.com.au/social-life/2008-year-of-the-potato/</link>
		<comments>http://www.gdj.com.au/social-life/2008-year-of-the-potato/#comments</comments>
		<pubDate>Tue, 01 Jan 2008 17:36:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category>Social Life</category>

		<guid isPermaLink="false">http://www.gdj.com.au/social-life/2008-year-of-the-potato/</guid>
		<description><![CDATA[Yes, We’re serious. 2008 is the United Nation’s International Year of the Potato. At first you’ll think those guys at the UN have finally gone a little crazy, we did. But the site’s definitely worth a mash through.


The UN hasn’t stopped there, also dubbing 2008 as the United Nation’s International Year of Planet Earth and [...]]]></description>
			<content:encoded><![CDATA[<p>Yes, We’re serious. 2008 is the <a href="http://www.potato2008.org">United Nation’s International Year of the Potato</a>. At first you’ll think those guys at the UN have finally gone a little crazy, we did. But the site’s definitely worth a mash through.</p>
<p><img id="image278" alt="mr-potato-head.jpg" src="http://www.gdj.com.au/blog/wp-content/uploads/2008/09/mr-potato-head.jpg" /><a class="imagelink" title="mr-potato-head.jpg" href="http://www.gdj.com.au/blog/wp-content/uploads/2008/09/mr-potato-head.jpg"><br />
</a></p>
<p>The UN hasn’t stopped there, also dubbing 2008 as the United Nation’s <a href="http://yearofplanetearth.org/">International Year of Planet Earth</a> and the <a href="http://portal.unesco.org/culture/en/ev.php-URL_ID=35559&#038;URL_DO=DO_TOPIC&#038;URL_SECTION=201.html">Year of Languages</a>. These are just the three we’ve found so far for the UN, while there are plenty of others, such as the environmental group AArk declaring <a href="http://www.amphibianark.org/yearofthefrog.htm">2008 Year of the Frog</a> (suitable for a leap year).</p>
<p>So our preliminary plans for 2008? Eat potatoes (raw to prevent unnecessary global warming) while quoting Sanskrit poetry to our new pet frog.</p>
<p>Happy New Year everyone.
</p>
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		<title>Deck the halls with lots of jingles</title>
		<link>http://www.gdj.com.au/social-life/deck-the-halls-with-lots-of-jingles/</link>
		<comments>http://www.gdj.com.au/social-life/deck-the-halls-with-lots-of-jingles/#comments</comments>
		<pubDate>Mon, 10 Dec 2007 05:19:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category>Social Life</category>

		<guid isPermaLink="false">http://www.gdj.com.au/uncategorized/deck-the-halls-with-lots-of-jingles/</guid>
		<description><![CDATA[We&#8217;re all wrapped another Christmas is well and truly on its way, with young Clancy supervising our internal decoration roll-out it&#8217;s sure to be another great one. Life at GDJ remains fairly normal (at least our definition of normal) however we do close the office in time to decorate the tree and catch the turkey [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re all wrapped another Christmas is well and truly on its way, with young Clancy supervising our internal decoration roll-out it&#8217;s sure to be another great one. Life at GDJ remains fairly normal (at least our definition of normal) however we do close the office in time to decorate the tree and catch the turkey (apologies to our vegetarian readership).</p>
<p>In the meantime we want to take this brief opportunity to wish everyone associated with GDJ a happy Christmas with friends and family.</p>
<h3>GDJ Christmas &#038; New Year Office Hours</h3>
<p>The office closes at 3pm on the 21st December, reopening at 9am on Thursday 27th December. As you may well expect, we&#8217;ll be closed on the following Tuesday, New Year&#8217;s Day.</p>
<h3>Office closed and it&#8217;s an emergency?</h3>
<p>Easy. Just give Cathy Grant a call on her mobile, 0412 434 781.</p>
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<p><a class="imagelink" title="Dylan Rattenbury - Work Experience Kid" href="http://www.gdj.com.au/blog/wp-content/uploads/2007/12/dylan.jpg"><img id="image125" alt="Dylan Rattenbury - Work Experience Kid" src="http://www.gdj.com.au/blog/wp-content/uploads/2007/12/dylan.thumbnail.jpg" /></a>This great little flash clip comes courtesy of our recent work experience participant, <strong>Dylan Rattenbury</strong> - Year 9 at Eltham High School. Spending the last week with us, Dylan has impressed everyone with some great skills and creative thinking, so a big thanks goes out for his contribution here.</p>
<p><strong>Have a great Christmas everyone!</strong>
</p>
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		<title>The hoarse whisperer</title>
		<link>http://www.gdj.com.au/gdj-news/the-hoarse-whisperer/</link>
		<comments>http://www.gdj.com.au/gdj-news/the-hoarse-whisperer/#comments</comments>
		<pubDate>Wed, 14 Nov 2007 04:55:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category>GDJ News</category>

		<guid isPermaLink="false">http://www.gdj.com.au/gdj-news/the-hoarse-whisperer/</guid>
		<description><![CDATA[With the end of another season of equine frivolities, the GDJ team is buckling down as we race towards the end of another year. We were well represented, particularly at Derby Day, with a number of flashy dresses impressing the crowds - mostly worn by the female team members.
Hazy memories of bookies, top hats and [...]]]></description>
			<content:encoded><![CDATA[<p>With the end of another season of equine frivolities, the GDJ team is buckling down as we race towards the end of another year. We were well represented, particularly at Derby Day, with a number of flashy dresses impressing the crowds - mostly worn by the female team members.</p>
<p>Hazy memories of bookies, top hats and a new definition of a &#8216;carpark&#8217; aside, we&#8217;re in the middle of a number of different projects that we can’t wait to tell you more about. In the meantime we&#8217;ll take a moment to catch up with what’s happening on a few others. Among our current campaigns in-market, Mazda&#8217;s Power Play has hit the presses and the airwaves – kicking goals everywhere. The team’s been busy with some exciting web content that’s soon to go live as well.</p>
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<p>Oh, and not forgetting to mention the update of our own folio section here at gdj.com.au - if you haven&#8217;t surfed through it for a while, check it out.
</p>
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