by admin — February 23, 2010 @ 10:16 am • Comments (1)
If summer were purely about barbecues, lounging by the beach and wearing new tie-around-your-ankle sandals, then wouldn’t we wish for summer all year round? If you could enjoy a cold beer and a warm breeze on your balcony at 10pm in July, would it not make your life complete?
Actually, no. It may come as a surprise to some, but an endless summer is not the Holy Grail. It’s more like a grail that promises lollies and chocolates and icy-poles but then gives you liquorice. The truth is, summer can be sleepless air-con-free nights, parking fines accrued at by-the-beach locations and holidays that must always come to a close…
The end of summer is not to be lamented. In fact, in here at GDJ, the end of summer means the beginning of some exciting new campaigns. And what could be more exciting than a brand new account? We’re very pleased to announce our new partnership with the Australian International Motor Show, which sees the Melbourne and Sydney Motor Shows combine for one big annual event (see here for more on the new merge). In here at GDJ, we’re looking forward to revving up for a massive campaign prior to the October 2010 show in Sydney. This should see us cover TV, radio, press, outdoor and online advertising. Stay tuned for a first look at this campaign soon.
We’re also thrilled to reveal our latest project with Temptation Bakeries. If you’ve already tried Temptation’s delicious range of quiches, slices and petites, you’ll understand why this particular job was so enjoyable! We had the fortunate task of photographing the tempting treats and putting together a new concept for re-branding and re-packaging (yes, there were a few leftovers and, yes, there were also a few satisfied bellies in the GDJ office!). Several of the newly designed packs have already hit supermarket stores with more to follow. Check out Temptation’s new look in our recent advertisement below.
So summer’s almost over, but that’s not such a bad thing. In fact, it’s the perfect excuse to settle down with a mug of steaming hot chocolate and a slice of crusty, home-style Temptation quiche. Mmmm, I can feel winter beckoning…
by Nicole — December 22, 2009 @ 6:05 pm • Comments (0)
Merry Christmas to all our friends, clients, families, pets and Secret Santas! May your festive season be filled with peace and joy, and your bellies be filled with pudding!
The GDJ office will be closed for Christmas from December 23rd to 29th and again for New Year's on January 1st 2010. … Read full story→
by Nicole — November 4, 2009 @ 4:45 pm • Comments (0)
Whilst we are yet to get a full eyewitness account from our
man-on-the-ground, Marty, all media coverage indicates that this year’s Melbourne Cup race was indeed a thrilling one. Certainly not a favourite to win, Shocking pushed through to an impressive victory as thousands watched on.
Just as there can only … Read full story→
by Nicole — November 2, 2009 @ 1:47 pm • Comments (0)
If you’re reading this post from somewhere in Melbourne, you have probably already donned your hat/fascinator and placed your TAB/workplace bets in preparation for tomorrow’s race. Perhaps you will throw caution to the unpredictable-Melbourne-wind and brave the elements at Flemington racecourse. Or maybe you have the obligatory Cup Day barbie … Read full story→
by Peter James — September 7, 2009 @ 11:12 am • Comments (0)
It's the biggest Sales day on the Mazda calendar - M Day. And it's on this Saturday.
It's also one of the biggest weeks in GDJ's calendar, with hundreds of M Day ads heading to newspapers in all points of Australia. Phew! If you're watching telly this week, you also won't … Read full story→
by Peter James — June 25, 2009 @ 4:46 pm • Comments (1)
Mazda have great product and a great sales force out there in all corners of Australia, not to mention a brilliant pricing strategy and outstanding support from Head Office (sounds like a pathetic plug for our client doesn't it?).
But we'd like to think our recent End of Financial Year ads … Read full story→
by admin — May 27, 2009 @ 5:05 pm • Comments (3)
Following the birth of Jo Bayliss’ baby Luca (10 January, ‘09), March saw the safe arrival of three new additions to the GDJ extended family. On the 25th Receptionist Bec White and husband Matt welcomed baby Chloe Bethany to the world. Cathy and Russell met the latest addition to their … Read full story→
by Nicole — February 13, 2009 @ 4:27 pm • Comments (0)
It’s not often a copywriter is lost for words. But this past week’s devastating tragedy has rendered all of us here at GDJ speechless. We extend our heartfelt condolences to those who have lost family, friends, homes and more. Our thoughts, prayers and support are with you.
by Nina — January 22, 2009 @ 3:40 pm • Comments (0)
Well 2009 is already shaping up to be another great year in at GDJ. We’re back in full swing after Christmas parties, presents and mince pies by the box full, and looking forward to the months ahead.
Despite the current challenges facing the world, we’re getting on with the job … Read full story→
by Nicole — December 22, 2008 @ 10:53 am • Comments (0)
Another year has flown by and the silly season is already upon us. We’ve gotten right into the spirit, diligently consuming mince pies, shortbread and gingerbread every afternoon since November.
And now that we’ve all made ourselves ill, we’re taking some time to recover! We’ll be closed from noon on Tuesday … Read full story→
