Grant Day James

With the emergence of the digital platform as a primary research and communication tool it’s essential to employ new methods of attracting and retaining customers. Grant Day James does more than maintain a digital ‘presence’ for our clients; we strive to understand how to reach customers and effectively communicate in a relatively new domain. Above and beyond website and banner ads, we create a variety of digital communication tools for clients, designed for maximum (and measurable) results.

Among our most recent work is a specialist eDM piece (electronic Direct Mail) for Mazda. Designed as an email specific offer for existing customers who hadn’t purchased a vehicle for at least two years, the aim was to create renewed interest in the brand, whether it was through direct contact or referral to a friend or relative. To maximise the penetration a cross-section of cars was displayed along with compelling offers on an already impressive product and brand.

With every eDM our Intelligent Tracking software is employed, enabling the thorough tracking and reporting on campaign progress – for example 38% of recipients opened the eDM in the first 24 hours of receiving it. As more and more clients are finding, an eDM from GDJ can do wonders for your brand. To find out more drop us a line.

2008 has heralded the return of the Australia Post Enterprise Wide Graduate Program. Beginning development in October 2007, the Graduate Program was launched with the help of a specially designed website (which can be viewed here) and supporting materials right down to branded water bottles. The challenge was to … Read full story→

Recently a contingent of GDJ staffers (Cathy, Bec, Melissa and Renee) headed down to Cape Shank for the annual Mazda Foundation Golf Day. Playing Ambrose it was a great day, with Bec displaying some masterful stroke work. The girls all worked together to get there in the end, coming second … Read full story→

GDJ has just put the finishing touches to the new website for Cinnamon Designs, which is well worth a visit. They specialise in the import of two distinct product lines that take entertaining into a world of culinary adventure. Our challenge was to develop a web-solution package that was … Read full story→

Mazda's Allsorts Weekend is back for 2008! Following the success of last year's campaign Allsorts has hit the airwaves, achieving great cut through. It's looking like another successful event for Mazda Dealers across Australia, with a great selection of media and, of course, an amazing array of cars.

Well, another Easter has passed us by, collecting a new swag of choc fiends along the way. With winter fast approaching it won't be long before the marshmallows are out. Meanwhile if you feel you're being chased around the office relax, you could be on TV.… Read full story→

Well, you have to give us credit trying to link an image like this with Easter. As usual, we'll be closed Good Friday and Easter Monday, but back on the ball (complete with chocover) on Tuesday.Have a hopping good Easter.

As many would already know our account management star, Hamish Ewart, is leaving us to pursue new opportunities elsewhere. He's been a solid member of our team and a fantastically astute account manager. For many us of he's been a source of knowledge, help and support. To all of … Read full story→

It's a BIG GDJ welcome to our two newest team members, who are both joining us in our client service area. Nina Kane (nee Carr) joins us part time with her keen eye for detail and corporate experience, assisting on a variety on accounts. Davin Hanna comes to GDJ … Read full story→